Campaign strategy & copywriting

Cold email works when it is relevant and brief. We write multi-step sequences in your voice, run variations against each other and keep only what earns replies.

Who it is for

Teams that have a strong offer but struggle to explain it in three sentences to someone who has never heard of them.

What is included

  • Messaging workshop on offer, proof and objections
  • Three- to five-step sequences with follow-ups
  • A/B tests on subject lines, openers and calls to action
  • Personalisation rules per segment
  • Monthly copy reviews based on reply analysis

How we set it up

  1. Interview: we capture how your best customers describe the problem.
  2. Draft: two or three angles are written and reviewed with you.
  3. Test: angles run in parallel on comparable segments.
  4. Iterate: winning copy is scaled, losing copy is retired.

Questions we get asked

Can we approve every email?

Yes. Sequences are approved by you before launch and any later change is shared before it goes live.

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