Prospect research & targeting

A campaign is only as good as the list behind it. We define the ideal customer profile with you, build account lists from reliable data sources and verify every contact manually before a single email goes out.

Who it is for

B2B companies with a clear buyer (for example CTOs at mid-market software companies, or operations leads at logistics firms) that need volume without sacrificing relevance.

What is included

  • Ideal customer profile workshop and written targeting criteria
  • Account and contact sourcing from multiple data providers
  • Manual verification of role, company fit and email validity
  • Segmentation by industry, size, geography or trigger event
  • List refreshes as the campaign learns which segments reply

How we set it up

  1. Define: we write down who you sell to, who you do not, and why.
  2. Source: lists are built from several providers and cross-checked.
  3. Verify: each contact is checked by a person before it enters a sequence.
  4. Refine: reply data feeds back into the targeting every two weeks.

Questions we get asked

Do you reuse lists across clients?

No. Each list is built for one client and one campaign and is not shared.

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